Signals & Target Accounts
Get told when an account you care about does something worth acting on.
A signal is a notable thing an account did, surfaced to you instead of waiting for you to go looking. Find them at Actions → Signals, newest first, with a timeline per account.
Signals come in two kinds. Internal signals are derived from behavior Logspot observed on your own site or product. External signals come from research about the company.
Rolling out. Signals and Target Accounts are being enabled account by account. Contact us to turn them on for your organization.
Target Accounts
Most signals only fire for target accounts, which is deliberate. Alert fatigue is the usual failure of this kind of feature, and the fastest way to cause it is to alert on everyone.
Target Accounts live under Actions → Profiles. Add an account by promoting a company from Analytics → Companies, or by saving one from research.
Internal Signals
| Signal | Fires when |
|---|---|
| Target Account Visited | Someone from a target account visits your site |
| High-Intent Page Visit | A target account visits a page that suggests buying intent, such as pricing, demo, or docs |
| Return Visit | A target account comes back within a week of a previous visit |
| Usage Spike | A target account's activity jumps well above its own recent norm |
| New ICP-Fit Company | A newly enriched company matches your ICP |
Usage Spike compares an account's trailing week against its own trailing four-week average, and requires a floor of activity before it fires. Without that floor, a small account going from two events to eight would register as a spike every time.
New ICP-Fit Company is the one signal that is not limited to target accounts, since its whole job is to find accounts you have not flagged yet. It fires once per company, ever.
External Signals
External signals describe things happening at the company rather than on your site: Funding, News, Leadership Change, Hiring, and Product Launch.
These come from Account Watch, a scheduled research refresh you enable on a target account. It looks for changes and records what it finds as signals.
Noise Control
Every signal is deduplicated to at most one per account per day, and New ICP-Fit Company fires only once per company for all time. A single account having a busy afternoon produces one signal, not thirty.
Each signal carries its evidence, so the feed shows which pages were visited or how far above normal the volume was, rather than just a company name and a label. Signals also carry the account's acquisition channel, so you can see which channels produce accounts that actually engage.
Strength
Signals carry a strength of Low, Medium, or High, shown as an indicator in the feed. Use it to triage when the feed is busy.
Acting on a Signal
A signal can start an action. Route them to Slack or email so they reach you where you work, or chain one into an agent action such as Prospect Research or Outreach Draft, so the alert becomes the start of the work rather than the end of it.
See Actions.