Enrichment
Fill in company firmographics and professional traits automatically, from a domain or an email.
Enrichment fills in the details you did not collect. Give Logspot a company domain and it returns firmographics such as industry, size, and location. Give it a work email and it returns that person's professional traits.
Rolling out. Enrichment is being enabled account by account. If you do not see the switches below, it is not yet on for your organization. Contact us to enable it.
There are two lookup types.
Company lookup takes a domain. Use it to turn a bare domain into an account you can qualify.
Person lookup takes an email address, and the result attaches to that person's identity.
Turning It On
Enrichment has an organization switch and a per-project one, and both must be on.
Go to Actions → Enrichment to enable the capability for your organization.
Then open Project Settings → Enrichment for each project you want it running in. Auto-Enrich Companies enriches a company's attributes when a new domain first appears. Auto-Enrich People enriches a person's professional traits when they first identify by email.
Leave auto-enrich off if you would rather enrich selectively, and use the manual route instead.
Enriching One Record
Open a company from Analytics → Companies and use the Enrich button. This is the right approach when you only care about a handful of accounts, since it spends nothing on companies you are not pursuing.
What It Costs
Each lookup type has a fixed cost in Data Credits and Actions, shown on the action's detail view. The rate for a lookup type is the same every time, regardless of where the match came from.
A lookup that finds nothing costs nothing. You are only charged for a match.
If your wallet cannot cover a lookup, the Enrich button and the auto-enrich toggles switch to an Add Data Credits prompt rather than running and billing you later. See Data Credits.
Getting Told About New Accounts
Notify on New Identifications sends a message the first time a company or person is identified in a project. Choose where under Send To: Slack, Discord, email, Telegram, or a webhook.
This is the setting that turns enrichment from something you check into something that reaches you. A new target-shaped company landing on your pricing page is worth knowing about the same day.
Person notifications respect that person's consent, and a blocked send is recorded rather than silently dropped.
Consent
Enriching a person is subject to the same consent model as everything else, and the recorded consent travels with the data. What you may do with an enriched record downstream, particularly for advertising or for sharing with a third party, is governed by the consent on file. See Consent Settings.