Funnels
Measure how users move through a multi-step flow and find where they drop off.
A funnel is an ordered sequence of steps — sign up, create a project, upgrade — and Logspot shows you how many users make it through each one. The gap between two steps is exactly where you're losing people, which is usually the highest-leverage thing to fix.
How It Works
You define a funnel as a list of steps, in order. Each step is one of:
- Event — a tracked event by name (e.g.
UserSubscribed). - Page view — a visit to a specific page.
For each step, Logspot counts the users who completed it along with every step before it, and reports the drop-off from the previous step. Each step is also shown as a share of the first step, so you can read overall conversion from the top of the funnel to the bottom.
Funnels are computed from your existing events — there's nothing extra to instrument beyond tracking the events that make up each step. Because funnels run on your raw event data, a funnel updates as events arrive.
Build a Funnel
Create a funnel in the Logspot dashboard by adding steps in order and choosing an event or page for each. Adjust the date range to compare conversion over time.
Tips
- Order steps the way users actually experience the flow; the funnel is read top to bottom, so a step in the wrong place makes drop-off hard to interpret.
- Keep each funnel focused on a single outcome rather than trying to describe the whole product in one report.
- Pair funnels with revenue to see not just where users drop, but where paying users drop.